Last Updated on February 17, 2024 by Head Editor
Summary
Step into the world of Pakistani fashion, where innovation and style collide. Discover the trendsetters in Pakistan as we unveil the top 20 clothing brands in Pakistan that are revolutionizing the fashion scene.
- These trendsetters have successfully carved their names in the industry and continue to push boundaries, setting the bar higher for others to follow.
- From traditional outfits with a contemporary twist to cutting-edge designs that exude sophistication, these brands offer a diverse range of options to suit every taste and occasion. With their unique visions and meticulous attention to detail, they have redefined Pakistani fashion, captivating both local and international audiences.
- Whether you’re a fashion enthusiast or simply curious about the latest trends, this article will take you on a journey through the most influential clothing brands in Pakistan. Stay tuned as we uncover the stories behind their success, explore their iconic collections, and discover what sets them apart from the rest. Get ready to be inspired by the trailblazers of Pakistani fashion who continue to shape the industry and leave a lasting impact on the global fashion scene.
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★ The importance of clothing brands in Pakistani fashion
The importance of clothing brands in Pakistani fashion can be seen in the way they influence and shape trends. Pakistani fashion has evolved over the years, with designers experimenting with different styles and fabrics to create unique and modern designs.
- Clothing brands play a vital role in the Pakistani fashion industry. They not only reflect the rich culture and heritage of the country but also showcase the creativity and talent of local designers.
- Brands encompassing both traditional and modern styles have been established in Pakistan, catering to a wide range of audiences.
- The emergence of new and innovative brands has also helped boost the economy, creating job opportunities and attracting foreign investment.
✅Discover the top 20 clothing brands in Pakistan
The clothing brands in Pakistan have played a significant role in the evolution of fashion, providing a platform for designers to showcase their work and reach a larger audience. Brands have also helped commercialise Pakistani fashion, making it accessible to people from all walks of life.
20 House of Kamiar Rokni
House of Kamiar Rokni is a brand that offers a mix of traditional and contemporary clothing options. They are known for their use of unique prints, bold colors, and high-quality fabrics. House of Kamiar Rokni’s unique selling point is its ability to create versatile pieces that can be worn for both formal and casual occasions. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
In early 2018, it was revealed that Kamiar Rokni had joined Sapphire as a Design Director while continuing to operate his namesake label.
Overview
Kamiar created a one-of-a-kind gown for Meesha Shafi for the Magnum Chocolate Party in Lahore, Pakistan, in 2017. Umer Toor, a light artist, lighted Meesha’s outfit while she performed her track using projection mapping.
Unique selling points
In 2014, Kamiar collaborated with Porsche Pakistan to develop a Polo-themed capsule collection.
19
Saira Shakira
Saira Shakira is a luxury brand that is known for its elegant and sophisticated designs. Their collections are characterized by their unique prints, embellishments, and intricate details. Saira Shakira’s unique selling point is their ability to create timeless pieces that are both modern and traditional. Their collections include bridal wear, formal wear, and ready-to-wear outfits.
History
SAIRA*SHAKIRA was founded in 2011 by two friends who saw a need in the Pakistani market for the kind of apparel they wanted to wear themselves – traditional but modern and unique.
Overview
Saira*Shakira is an eastern and haute couture clothes fashion brand that assures the uniqueness of each outfit in terms of personality and originality. Its style is built on new forms of elegance, presenting itself as a contemporary classicism with greater sartorial substance.
Unique selling points
Saira Shakira is a premium label recognized for its refined and exquisite designs. Their collections are distinguished by their one-of-a-kind designs, embellishments, and complex workmanship. The ability of Saira Shakira to make timeless items that are both contemporary and traditional is their unique selling feature. Bridal dresses, formal wear, and ready-to-wear clothes are all part of their collections.
18
Fahad Hussayn
Fahad Hussayn is a brand that is known for its avant-garde designs and unique silhouettes. Their collections are characterized by their bold prints, vibrant colors, and intricate details. Fahad Hussayn’s unique selling point is their ability to create cutting-edge designs that push the boundaries of Pakistani fashion. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
Fahad Hussayn is a fashion label noted for its avant-garde designs and distinct shapes. Their collections are distinguished by their use of vivid designs, bright colors, and exquisite embellishments. The ability of Fahad Hussayn to develop cutting-edge designs that push the limits of Pakistani fashion is their unique selling feature. Their selections include both formal and informal clothes, and they appeal to a wide spectrum of customers.
Overview
“Fahad Hussayn Couture specializes in bespoke bridal gowns, luxury trousseaus, and men’s wear.” A high-end fashion line that embodies the concept of “pure grandeur.”
Unique selling points
Fahad Hussayn is noted for its avant-garde designs and shapes. Bold designs, brilliant hues, and detailed embellishments define their creations. Fahad Hussayn’s distinguishing feature is their innovative Pakistani fashion designs. Their formal and informal collections appeal to varied audiences.
17
Nomi Ansari
Nomi Ansari is a luxury brand that is known for its flamboyant and vibrant designs. Their collections are characterized by their unique prints, bold colors, and intricate details. Nomi Ansari’s unique selling point is its ability to create statement pieces that are both modern and traditional. Their collections include bridal wear, formal wear, and ready-to-wear outfits.
History
The Nomi Ansari Studio, which opened in 2001, now has four key brands: Nomi Ansari Brides, Nomi Ansari Occasion Wear, and DNA (Diffusion by Nomi Ansari). Each trademark item made by Nomi Ansari has the elegance and polish of a masterpiece.
Overview
Nomi Ansari is a premium label noted for its bold and colorful designs. Their creations are distinguished by their distinctive patterns, vibrant colors, and detailed workmanship. The capacity of Nomi Ansari to make statement pieces that are both contemporary and traditional is its distinguishing feature. Bridal dresses, formal wear, and ready-to-wear clothes are all part of their collections.
Unique selling points
Nomi Ansari, one of Pakistan’s most recognized and inspirational modern designers, has captured the public’s attention with his ultra-vibrant palette and traditional embroidery since his debut on the fashion scene over two decades ago.
16
Sobia Nazir
Sobia Nazir is a brand that offers a mix of traditional and contemporary clothing options. They are known for their use of unique prints, bold colors, and high-quality fabrics. Sobia Nazir’s unique selling point is its ability to create versatile pieces that can be worn for both formal and casual occasions. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
The namesake company was created in 1995 to revolutionize and make women’s shopping in the nation more accessible.
Overview
Sobia Nazir is the most diversified designer fashion brand in Pakistan, including prêt a porter, couture, formal dress, lawn, and embroidered textiles.
Unique selling points
Sobia Nazir is a designer who has shown at Dubai, London, and Lakme Fashion Weeks, and her designs have appeared on the pages of prominent publications like as Hello, OK, Elle, Niche Libas, Asian Woman, Asiana, and Enstyle.
15
Zara Shahjahan
Zara Shahjahan is a luxury brand that is known for its elegant and sophisticated designs. Their collections are characterized by their unique prints, embellishments, and intricate details. Zara Shahjahan’s unique selling point is its ability to create timeless pieces that are both modern and traditional. Their collections include bridal wear, formal wear, and ready-to-wear outfits.
History
In 2004, Zara opened her first workshop out of her house with only one tailor. She made clothes for herself, her family, and her friends to wear in the morning and the evening. Zara began receiving customers who recognized her educated taste as time went on and more people became aware of her sense of fashion.
Overview
Zara is consistently ranked among the most successful names in the fashion industry on a global scale. It is a subsidiary of Inditex, which is one of the biggest distribution firms in the world. Our one-of-a-kind business strategy, which encompasses product creation, manufacturing, distribution, and sales via an expansive retail network, revolves around the consumer as its central focus.
Unique selling points
It’s more of a fast-fashion retailer known for its trendy and affordable clothing. While luxury brands like Chanel or Gucci are known for their high price tags and exclusivity, Zara aims to provide stylish clothing at a fraction of the cost.
14
Farida Hasan
Farida Hasan is a brand that offers a range of traditional and contemporary clothing options. They are known for their use of intricate embroidery work, unique prints, and high-quality fabrics. Farida Hasan’s unique selling point is its commitment to promoting sustainable fashion and supporting local artisans. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
Farida Hasan is an alluring and exclusive fashion house founded by Creative Director Farida Hasan and Managing Director Khuban Omer Khan.
Overview
Handmade using a tie-and-dye technique on Korean silk, including a gold marori neckline and gold marron decoration on the sleeves, hem, chaak, and pockets of the garment.
Unique selling points
Farida Hasan is a seductive and prestigious fashion business that was established by Farida Hasan, who serves as Creative Director, and Khuban Omer Khan, who serves as Managing Director.
13
Hussain Rehar
Hussain Rehar is a brand that is known for its avant-garde designs and unique silhouettes. Their collections are characterized by their bold prints, vibrant colors, and intricate details. Hussain Rehar’s unique selling point is its ability to create cutting-edge designs that push the boundaries of Pakistani fashion. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
After graduating from the Pakistan Institute of Design and Design in 2017, he launched his own design company. His label has become well-known for its distinctive style and innovative approach to fashion.
Overview
The brand’s mission is to empower Pakistani women. The boldness of the clothes creates a gaudy style statement that recalls traditional features of Pakistan in a contemporary manner.
Unique selling points
Developing a culture of inclusion and belonging in which everyone is welcome. Exceeding client expectations in everything that we do and keeping ourselves responsible at all times. Accepting change and innovation, as well as seeking new methods to improve our company and ourselves.
12
Bareeze
Bareeze is a brand that offers a range of traditional and contemporary clothing options. They are known for their use of intricate embroidery work and high-quality fabrics. Bareeze’s unique selling point is its ability to create versatile pieces that can be worn for both formal and casual occasions. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
Bareezé is a Pakistani high-end apparel boutique headquartered in Lahore. Its activities are located in Malaysia, the United Arab Emirates, and the United Kingdom. Seema Aziz, a Pakistani fashion designer and philanthropist, started it.
Overview
Bareezé is a Pakistani high-end apparel boutique headquartered in Lahore. Its activities are located in Malaysia, the United Arab Emirates, and the United Kingdom. Seema Aziz, a Pakistani fashion designer and philanthropist, started it.
Unique selling points
Textile embroidery is a traditional craft. Handmade needlework from the subcontinent has traditionally been seen to be the epitome of quality, indicating a distinct fashion choice. Bareeze’ is honored to be the modern-day heir to this centuries-old legacy.
11
Asim Jofa
Asim Jofa is a luxury brand that is known for its elegant and sophisticated designs. Their collections are characterized by their unique prints, embellishments, and intricate details. Asim Jofa’s unique selling point is its ability to create timeless pieces that are both modern and traditional. Their collections include bridal wear, formal wear, and ready-to-wear outfits.
History
Carrying on the history of his forebears he began with a jewelry line 12 years ago, founding the very exclusive, one-of-a-kind diamond store ‘The Diamond Gallery’. Asim went on to make waves in the fashion world after receiving a Design certificate from the famed Central Saint Martins.
Overview
He has received widespread recognition for his different collections, which have been shown on the runways of the world’s fashion capitals. In 2012, he was named Best Designer Brand by the IAFA International Asian Fashion Awards. In the same year, Asim won the Pakistan Fashion Awards’ Collection of the Year award.
Unique selling points
Unstitched items ship in 3-5 days and arrive in 2-5 days, depending on your location inside and outside of Pakistan. Stitched items need additional processing time, which is shown below their descriptions on their individual websites.
10
Bonanza Satrangi
Bonanza Satrangi is a brand that offers a mix of traditional and contemporary clothing options. They are known for their use of bold prints, vibrant colors, and high-quality fabrics. Bonanza Satrangi’s unique selling point is its commitment to using sustainable and eco-friendly fabrics. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
Bonanza is a Pakistani fashion label that was established in 1976. It has about 80 locations throughout Pakistan. It rebranded as Bonanza Satrangi and debuted a women’s apparel line in 2012.
Overview
Provide high-quality ready-made clothing at reasonable prices, and cultivate the loyalty of a varied client base.
Unique selling points
Bonanza Satrangi boosts engagement by targeting certain audiences to better connect to their members. For example, the firm launched a campaign to customers who paid full price in the previous 15 days, informing them of a current reduction and piqueing their interest with a tempting offer.
9
Gul Ahmed
Gul Ahmed is a brand that has established itself as a leader in the Pakistani fashion industry. They are known for their use of vibrant colors, bold prints, and high-quality fabrics. Gul Ahmed’s unique selling point is its ability to create timeless pieces that are both modern and traditional. Their collections include formal wear, casual wear, and accessories.
History
In the early twentieth century, Gul Ahmed started dealing in textiles. The group decided to join the industrial business in 1953, forming Gul Ahmed Textile Mills Limited as a privately limited firm.
Overview
Gul Ahmed Textile Mills Limited () is a Pakistani textile firm that makes and distributes apparel under the brand ‘Ideas by Gul Ahmed’ via a network of retail stores.
Unique selling points
In 1953, the group joined the manufacturing business with the formation of today’s iconic brand, Gul Ahmed Textile Mills Ltd. Since its first public offering on the Karachi Stock Exchange in 1970, the firm has had remarkable success and has established a dominant position in the textile industry.
8
Sapphire
Sapphire is a brand that offers a mix of traditional and contemporary clothing options. They are known for their use of high-quality fabrics, such as silk and cotton, and their unique prints and patterns. Sapphire’s unique selling point is its commitment to using sustainable and eco-friendly fabrics. Their collections include both formal and casual wear, catering to a diverse range of audiences.
History
Sapphire Textile Mills Limited was established as a public limited company in Pakistan on March 11, 1969, under the Companies Act, of 1913 (currently the Companies Act, 2017). The Company’s primary business is the production and marketing of yarn, textiles, home textile goods, fabric finishing, stitching, and printing.
Overview
Sapphire Retail is a Pakistani high-street clothes store that offers ready-to-wear, unstitched, and haute couture items. It is a wholly owned subsidiary of Sapphire Textile, a public limited company. The retailer is situated in Pakistan’s Lahore.
Unique selling points
Sapphire, a high-street brand launched by one of the textile industry’s biggest names, is acclaimed for mixing 100% pure fabric with a unique design sensibility to provide designer apparel at an accessible price.
7
Maria B
Maria B is a brand that is known for its modern and contemporary designs. Their collections are characterized by their unique prints, bold colors, and intricate details. Maria B’s unique selling point is its ability to create versatile pieces that can be worn for both formal and casual occasions. Their collections include both bridal wear and ready-to-wear outfits.
History
Maria B began in 1999 with one retail location and a tiny stitching unit, with Maria’s main goal of providing ready-to-wear clothes that expressed an attractive mix of east and west.
Overview
Maria B is a Pakistani clothing brand that was founded by Maria Butt. It is based in Lahore, Pakistan, but contains outlets all over the country.
Unique selling points
Maria B is presently Pakistan’s biggest prêt a porter, couture, formal wear, lawn, embroidered textiles, linen, and cotton fashion designer brand. On the social front, Maria B has sowed discord and received criticism for her apparent social conservatism, as well as her “ill-informed” opinions on LGBTQ rights.
6
Alkaram Studio
Alkaram Studio is a brand that offers affordable yet stylish clothing options. They are known for their use of bold prints and vibrant colors, which are inspired by Pakistani culture. Alkaram Studio’s unique selling point is its commitment to using high-quality fabrics, such as silk and chiffon. Their collections include both casual and formal wear, catering to a diverse range of audiences.
History:
The Alkaram Woman is promoted to anybody interested in fashion by addressing women of all ages and backgrounds. The company’s attempts to become a go-to brand for contemporary Pakistani women have been beneficial, with a focus on trendy colors, current patterns, and faces like Ayeza Khan and Roshanay Afridi.
Overview:
Alkaram Textile Mills, the parent company of Alkaram Studio, was founded in 1986 by Mr. Fawad Anwer, a first-generation entrepreneur. Alkaram Textile Mills has been providing advanced textile solutions to customers all over the world for over 35 years.
Unique selling points
By targeting women of all ages and backgrounds the Alkaram Woman is marketed to anyone in touch with fashion. Focusing on colors that are in trend, designs that are modern and faces such as Ayeza Khan and Roshanay Afridi, the brand’s efforts to be a go-to brand for modern Pakistani women have been fruitful.
5
Elan
Elan is a luxury brand that has become synonymous with elegance and sophistication. Their collections are known for their intricate details, embellishments, and unique silhouettes. Elan’s unique selling point is its ability to create timeless pieces that are both modern and traditional. Their collections include bridal wear, formal wear, and ready-to-wear outfits.
History
ÉLAN is connected with sophistication, extravagance, and luxury. Established in 2006, the fashion giant rose to prominence thanks to its elaborately crafted and expensive evening and wedding clothing, as well as its sophisticated body-conscious shapes.
Overview
The design giant rose to prominence because to its elaborately crafted and expensive evening and wedding attire, as well as its sophisticated body-conscious styles.
Unique selling points
Élan, founded in 2006 by Khadija Shah, has established itself as Pakistan’s finest couture company. The company is well-known for its taste in elegance and grandeur.
4
Generation
Generation is a brand that focuses on promoting traditional crafts and techniques. They are known for their use of handwoven fabrics, embroidery work, and unique designs. Generation’s unique selling point is their commitment to promoting sustainability and supporting local artisans. Their collections include both traditional and contemporary clothing options, catering to a wide range of audiences.
History
Generation was formed in 1983 by Nosheen Khan and her spouse Saad Rahman. The firm started by supplying wholesale apparel to shops before opening its own stores. The two are currently establishing the Lahore Maktab, a school located immediately adjacent to Generation’s manufacturing and headquarters.
Overview
Generation was founded in 1983 by a husband-and-wife team, Saad and Nosheen Rahman, to meet the rising need for cheap fashion among urban Pakistani women.
Unique selling points
It is a stance that your company takes as a whole, and it may be interwoven into your goods, your brand, the experience you deliver, and every other interaction your consumers have with your company. Examples are the greatest approach to grasp what creates a strong USP.
3
Nishat Linen
Nishat Linen is a brand that offers affordable yet stylish clothing options. They are known for their use of bold prints and vibrant colors, which are inspired by Pakistani culture. Nishat Linen’s unique selling point is its commitment to sustainability, using eco-friendly fabrics and processes. Their collections include both casual and formal wear, catering to a diverse range of audiences.
History
Nishat Mills Limited, Pakistan’s finest textile firm, was founded in 1951. Nishat Linen was founded to meet the need for high-quality linen at reasonable pricing while keeping a strong fashion ethos. In 1992, Nishat Linen started its first store in Lahore.
Overview
Nishat Mills Ltd (Nishat Mills) is a textiles firm that manufactures, spins, stitches, weaves, combs, dyes, bleaches, prints, buys and sells fabrics, clothes, yarn, and garments.
Unique selling points
Nishat is the market leader in its category because of its high quality, well-developed brand name, marketing activities that accurately target its target group, and constant change in product designs and features to fulfill the demands and expectations of its valued dynamic clients.
2
Sana Safinaz
Sana Safinaz is a luxury brand that has made a name for itself in the Pakistani fashion industry. Their collections are elegant and sophisticated, with a focus on modern silhouettes and intricate details. Sana Safinaz’s unique selling point is their use of high-quality fabrics and their attention to detail. Their collections include formal wear, bridal wear, and ready-to-wear outfits.
History
SSFR (PVT.) LIMITED employs Sana Safinaz. Sana Safinaz, created in 1989 by Sana Hashwani and Safinaz Muneer, is an established fashion label that is one of the most prominent and diverse in Pakistan.
Overview
Sana Safinaz is a real innovator and pioneer in all of their commercial and creative pursuits, and she has raised the standard for the fashion industry in Pakistan. Pret, Diffusion, and Bridal Couture are some of the apparel collections available.
Unique selling points
Sana Safinaz provides its clients with eco-friendly bags and even produces new patterns out of surplus fabric to decrease waste. They continuously monitor their supplier chain to guarantee ethical and long-term practices. They also foster a culture that respects workers’ ideas and commitment to sustainability.
1
Khaadi
Khaadi is a well-known brand in Pakistan, offering a range of traditional and contemporary clothing options. They are known for their intricate embroidery work and use of vibrant colors. The commitment of Khaadi to using locally produced, handwoven natural fabrics like cotton and silk is one of their unique selling points. Their collections include both formal and casual wear, catering to a wide range of audiences.
History
Shamoon Sultan created Khaadi in 1998. In 1999, the first shop opened in Karachi’s Zamzama neighborhood. Khaadi began as a handwoven garment line. Within two years of its debut, Khaadi has grown to many outlets and developed various product lines.
Overview
Shamoon Sultan owns Khaadi Corporation Ltd. a renowned retail enterprise. Starting with Khaadi, a single shop selling hand-woven cloth, it has expanded to over 50 locations and four brands internationally, including Khaadi, Chapter 2, Kreate Your Mark, and Kanteen.
Unique selling points
“Artisanal Clothing” is Khaadi’s unique selling point. This USP emphasizes the company’s dedication to producing clothes that mix traditional textile arts and crafts with modern patterns and styles.
Conclusion:
These industry trailblazers have made a name for themselves and continue to push the envelope, raising the standard for others to follow. These businesses provide a varied choice of solutions to suit every taste and occasion, from classic clothes with a modern twist to cutting-edge designs that radiate refinement. They have reinvented Pakistani fashion, engaging both local and international audiences with their distinct ideas and exquisite attention to detail.
Whether you’re a fashionista or just interested in the newest trends, this article will take you on a tour of Pakistan’s most renowned apparel businesses. Stay tuned as we unearth the tales behind their success, study their classic collections, and learn what distinguishes them from the competition. Prepare to be inspired by Pakistani fashion trailblazers who continue to develop the industry and make a lasting impression on the global fashion landscape.
In summary, clothing brands are essential in the Pakistani fashion industry, as they preserve the country’s cultural heritage, promote creativity, and drive economic growth.
SEE ALSO: Top 20 Male Clothing Brands in Pakistan
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